Bridging Fashion Communities with Creative Solutions

HUX Project is a creative communication and consulting agency bridging Chinese and European fashion cultures. Based in Paris and active in both markets, we support premium brands, showrooms, media, and retailers in their international growth.

Our mission is to connect creative communities across East and West, from designers and media to concept stores and opinion leaders, through authentic storytelling and strategic collaboration.

With over 10 years of experience, we offer tailored consulting and communication services built on three pillars: Content Curation, Channel Development, and Brand Communication.

Whether you're a Chinese brand looking to expand overseas or a European label entering the Chinese market, HUX Project provides the insight, network, and execution to create meaningful visibility and sustainable growth.

Strategic planning for localization and long-term growth in the Asian and European market.
Fashion show, press days, pop-ups, show presentations, and influencer activations curated with precision and local insight.
Registration, buyer conversion, and on-site representation at key trade fairs and showrooms.
Curation and coordination of capsule collections and projects with local designers, artists, and institutions.
Planning and hosting industry visits from Chinese associations and authorities in the French market.
Strategic advisory and activation services for European brands entering China, including communication, commercial partnerships, and distribution channel development.
Targeted communications with leading Asian and European fashion media, KOLs, and content creators.